We reflect our values in the Vitruvian Man—our logo—a symbol of harmony, balance, and perfection in design,
attributed to the great Italian polymath Leonardo da Vinci. This theme permeates our practice, reflecting our
commitment to precision, care, and aesthetic excellence in all that we do.
Φ
The Golden Ratio in Smile Design
Our logo’s gold colouring is a deliberate nod to the Golden Ratio,
symbolised by Phi (Φ). This divine proportion—found in nature and art—appears in ideal dental aesthetics too: a
width-to-length relationship near 1 : 1.6 creates pleasing balance. Like artists and architects
throughout history, we apply these principles so every smile feels naturally, effortlessly beautiful.
Our approach is rooted in the rich heritage of English craftsmanship, combined with the beauty of Italian
artistry. We transcend the mere creation of beautiful smiles; it’s about designing them with
meticulous attention to detail and artistic flair, embracing symmetry and proportion to ensure every smile
is harmoniously aligned with each individual’s unique features.